How A Business System Prevents You From Being Incarcerated At The Poor Farm

Health care professionals, from doctors to physical therapists, who have their own businesses, often look for help in the wrong places. They go through their careers constantly battling the outside forces, which incessantly try to control their businesses.Almost all medical business owners, because of their ignorance of the existence of what a business system is or even that they exist, the value it has for their business functions, and the power a business system brings to productivity and profitability, rarely reach a level of business success and profitability
they expected.There’s a reason. They either weren’t taught, were never educated in business principles, or never understood that business chaos is a curable disease. Business chaos managed in a learn-as-you-go philosophy provides for a slow start and fast failure in most cases.You’ll discover that all the remarkably effective marketing strategies in the world of business never alone solve your problem with creating a sustainable profitable business. It’s then, that your attention is drawn to the necessity of having some organizational structure and foundation that will enable marketing efforts to create the results they are designed to do-business systems.Successful and profitable businesses require both a business system and a marketing plan with management.Successful business is composed of a series of coordinated, synergized, and compatible systems working in unison towards a specific objective.Business System Overview:The definition of a business system for a medical business is defined as a dynamic balance of the six major foundational components of your business:• Financial Logistics
• Internal Processes
• Innovation
• Learning
• Growth
• Patient ManagementThe supreme guru known throughout the world as the father of business management, Peter Drucker, states that business has two primary functions:Peter Drucker firmly states that a business has only two functions: marketing and innovation. He meant that the functional components of a business have those two objectives. In the process of obtaining these objectives, it’s necessary to create systems and processes that support those objectives. What spins off from that effort are what we superficially know as business revenue, profitability, productiveness, and business stability.Business systems should be written down and kept in a 3-ring binder. Anyone in your medical business office then has immediate access to the pages of information defining in detail how your office will function under most all circumstances. Don’t you think that this sounds incredibly like having an Employee Policy and Procedures Manual? You bet.Chris Anderson’s business,, of providing you with various business manuals, starter information, and a newsletter with excellent information articles, is one of the best resources on the topic.Business systems need to be created, or at least modified from a template, to mesh with the ultimate objective the owner has established, because the system will be unique to each medical practice setup. No one has the same ideas, desires, goals, and plans for their business system. Does it take time and concentration to create the system? Absolutely.Anything worthwhile requires work and time to complete. The good part is that once it’s completed, any revisions later are done in a matter of minutes over the next 40 years in practice. Judging from the present trends in the medical profession, most physicians and other doctors may not be in private practice over 15 to 20 years, if that.Business System Components:First, you define the ultimate goal or mission for your medical practice. Is your aim to make money fast and retire early? Or, is it your desire to have a medical practice that is stable and provides the income to live a simple life? Once that is determined, a business system compatible with creating that goal can be constructed.It’s critical that every element of that system is pulling in the same direction. The elements of the system dealing with employees have to accomplish the integration of their efforts with a focus on the ultimate growth and expansion to meet the objectives of the business. Alignment and compatibility of every aspect of the components has to be clearly planned and expedited.Breaking the business system down to its roots is the next step. In a simplified way, it looks like this:Business System > Business Functions > Each Business Function > Business Processes > Process Mapping > Education• Business System–system of goals established
–reasons for the system
–understanding the system value to the business• Business Functions (some)–accounting
–patient flow and recruitment
–supplies and inventory
–planning and administration
–growth and opportunity
–competition factors
–communications and interactions• Each Business Function–list of processes needed to perform that function
–list of projects that function can perform
–establish compatible interactions among processes
–ways to improve the process
–ways to save time• Business Processes (how you actually do the job)–take each process and break it down to steps
–list of steps in the order of performance
–define the value of each step
–how to make each step more efficient
–use of deadlines for work efforts• Process Mapping (mind impact greater)–diagrams, flow charts, graphs, images
–value it provides for learning and efficiency
–simplifies any complex system by presentation models• Education–teaching every employee the business system
–refreshing sessions so don’t forget
–employee cooperation is dependent on it
–a system is useless without everyone participatingThis simplified outline should be a guide for starting your business system creation. It means you must dig down into the areas of your business that you detest doing and have no desire to even know about. A high level of business profitability and success is the reward for going the extra mile to set it up. Paying to have it done for you, can be quite expensive, but there are fill-in-the-blanks templates for business systems online to use. Be a smart business person. Give yourself the tools to carve out your empire the fastest and easiest way-create a business system.

How to Increase Your ROI (Return on Investment) When You Hire a Business Coach

What if you knew you couldn’t fail?What if there was another way? Business Coaching is not about painting by numbers! The Coach and client need to set realistic and specific outcomes, which are recorded as part of the coaching strategy. Transparency of your outcome is most important when you start working with your Business Coach. You also need to be focused and clear on why you are coaching and what you want to accomplish. Once the coaching is under way, it’s about getting feedback and having specific success measurements along the way.Wondering if Business Coaching is worth it?Coaches don’t come cheap – so how do I my measure (ROI) return on investment? At first glance, it might seem as if only a struggling business would hire the services of professional business coach. But a business coach is worth their weight in gold especially when you are just starting your business, but just as important for a successful business. And even if you are an individual seeking the skills with which to meet your career goals, seeking the help of a Business Coach can create huge rewards.Business coaching is gaining in popularity.If you’re the owner of a business and you’ve found yourself wondering how to expand and make it more profitable, hiring a business coach is the quickest way to reach your goals. It is also one of the most important and positive steps to identifying and achieving your business goals. I believe it is absolutely, by far, the best investment you can make in your business and in yourself.Think of a Business Coach as an advisor who’ll work with you to identify your strengths and weaknesses, help you set achievable goals, teach you how to track your progress, and motivate you to make the very best of your business. A professional Business Coach can advise you on what systems to put in place in order to increase your business’s productivity, profitability, customer service satisfaction, and employee morale and management turnover.A good business coach is always uncovering the gold in you and your business. It is often hard to see inside your business when you work inside your business every day. With many coaches operating via e-mail and fax, you may not even have to be in the same city as your coach, but they’re just a phone call away with advice when you need it.If you were a professional athlete who already had the skills you needed to play your sport but wanted to get better at your game, you’d hire a coach, right? The coach you hire will work with you behind the scenes to help you become stronger and more focused, making you a better player.A business coach will do the same thing for you and your business, using their expertise, experience and knowledge to help you find solutions to fulfill your potential. They act as a sounding board and adviser looking to make you a better business player.What Is The Role of A Business Coach?A business coach is accountable for eliciting ideas, insights and motivation from you and holds you accountable for achievement of your desired goals. They help you improve your thinking, facilitate solutions, create work/life balance, in order to overcome challenges, discover possibilities and reach your full potential. In short terms, to increase performance, achieve goals and enhance the quality of your life and your business.Some core competencies of growing your business are:

Formulating strategy for systems, marketing and client acquisition
Developing goals that can lead to organization and automation
Assigning dates, deadlines for measurement and accountability
Developing activity plans and monitoring progress
Cultivate, innovate and create
Continuously improve on performance
The optimal goal is a greater ROI (Return on Investment)
Think about anything you want to achieve in your business (your goals, your intention, your vision, your impact). For anything you want to achieve, there’s a specific system you can follow to reach your outcome. Accomplishing that will determine your ROI (return on investment).Why should you hire a Business Coach?Quite simply, to increase your bottom line!If you are planning on starting a business or want to take your business to the next level in record time, grow from small to big or big to bigger, a Business Coach is the main key ingredient. A good Business Coach has the ability to up level you from where you and your business started.
What’s your ROI (return on investment) for doing this? Personally, I don’t think you can put a value on it….but if you had to, it would go under the “priceless” category. In fact, this is a lifelong ROI(return on investment).A Business Coach can be your secret weapon in expanding your business or making your career flourishes. Whether, you need clear focus, advice on web site design, develop marketing strategies or help in applying the skills to set effective goals, consider hiring a Business Coach as a positive step towards reaching your full potential.As a behind-the-scenes advisor, your business coach will help you earn more money, operate your business more smoothly, and become a more effective leader.Hiring the right Business Coach will be the best investment you will ever make and your ROI (return on investment) will sustain your lifetime.ROI (Return on Investment) and Significant Intangible Benefits

Get more successful, productive and laser focused
Create your Client Acquisition Strategy and Systems
Become the person you want to be.
Build and monetize your business by tapping into your full brilliance
Uncover your “hidden gems” define you and your motivation
Create your proprietary plan
Accomplish more than you ever thought possible.
Celebrate your victories and enjoy your AMAZING rewards.
Determining Your InvestmentROI(return on investment) from hiring a business coach can be determined in many ways; however a number of impacts are intangible. Your ROI (return on investment) is based upon your massive action. You will get a greater ROI (return on investment) by how fast you learn and implement. There really isn’t a magic formula, but coaching lends itself by its very process, which is goal-oriented.A client might have existing measurements to apply or wish to create new metrics at the beginning of the coaching plan. As a business coach myself, I pride myself on helping my clients maximize their ROI (Return on Investment) in their lives and businesses through passion purpose and RESULTS! The dollar sign on this has many zeros attached to it!Some tangibles of your ROI (Return on Investment)for Business Coaching

Improvement in focus
Improvement in clarity
Increase in clients
Increase in revenues
Developed Marketing Systems
Increased Client Retention
Improved productivity
Improved quality and customer-service
Bottom line,business coaching, at all levels, is where real change occurs, and where the return on investment is the greatest. Make the investment! The ROI (return on investment) is up to you and your ROI (return on investment) will be forever compounding.

Business and Brand Puns – How To Attract Consumers With Humour

Everyone loves a good pun.There’s nothing better than making your audience and consumer instantly smile, or even chuckle, just by hearing or seeing your business’ name. It is an instant icebreaker, and lets the consumer know that you are a down-to-earth, approachable business.However, we realise that not everyone feels the same way about the idea of turning a business or brand name into a pun. They might not work for everyone, and instead of attracting a consumer, it may well put them off a business altogether. Also, there is the possibility of causing confusion as far as different cultures and translations: if you want to appeal to a more international market, it is probably best to stay away from a brand pun.Most adversity to business and brand puns is quite unfair though. Many businesses are thriving with business puns, and it makes some businesses reputable solely based on their name. So, if you are a non-believer of the power and attraction of puns, we hope to bring you round to our appreciation after reading this!Free Promotion!
The promotion, reputability and publicity that all come from simply having a business name pun is undeniable, as well as ridiculously under-appreciated.When your business has a funny (or punny!) name, people will definitely take pictures and share those images with their friends. Nowadays, that image will certainly end up online, on social media and possibly in a trending list article about epic puns from the UK.Since all business goals revolve around gaining reputability and getting their business well known, this is definitely one way to do it. This is free promotion; you just have to make sure your phone number and business information is closely linked to your business name pun. For every person who clicks onto that image of your business name pun, there will be someone looking for what you do who will take note of your number.However, in order to gain promotion and publicity from your punning name, you don’t have to wait and rely on others to draw attention to your business. For example, it can be a selling point for a promotion or competition on social media. You can offer incentives for everyone who has a picture taken with your funny sign, or use it as a way to encourage other puns or funny business names in another campaign.Make it Memorable
Perhaps the most important, and valuable, fact of utilising a witty pun as your business name is that it is bound to be memorable. A pun makes everyone smile, laugh, or even groan (in a good way!), and this humour helps people remember. However, be careful, as one of the worst things to do for your business is choose a name that is spelt wrong in some way – even if it has been adjusted to fit a pun.For example, you may remember an optometrist called “OptimEyes”, but would you necessarily remember how to spell it? It wouldn’t be harmful as a store, in order to gain attention on the street, however if people tried to Google the name, they may be searching many wrong spellings.Alternately, spelling and having to explain your business names are always obstacles in naming your business or brand. Even if you name your business a relatively normal, plain name, you will get questioned on your choice. At least if you are explaining a punny business name, there is a story to go behind your decision. It is easier to explain “OptimEyes – eyes as in the ones we specialise in!”, rather than explaining how you came up with “Eyesify” and how exactly you spell that, or worse.Asides from spelling, a main advantage of a punning name, rather than a made up or plain name, is that there will be a story that people will enjoy hearing, and undoubtedly remember. The funnier, and more unique, the pun and the story behind it: the better! Plus, even if there isn’t more of a story than “it rhymes / made us laugh”, your name will still be far more memorable as a pun.Multiple Meanings
One useful advantage of utilising puns in your business name, or even tagline, is that you can be quite clever with it. You can use your business pun to mean many different things, and add different facets to your business and what you provide.Of course, this isn’t possible for all puns, but there are a few gems that can get away with multiple meanings that can be attributed to your brand in a positive way. For example, there’s a cheese cake supplier (and we literally mean a cake – made out of cheese), who mainly supply stacks of cheese for weddings and special occasions, called C’est Cheese.This is a great example of a pun with multiple layers of meaning that can all be attributed to the supplier in a positive way. Firstly, their name is cleverly chosen in French, meaning literally “it is cheese”, which is true, but they are also playing on the fact that they are being cheesy in our British associations of the word. Also, they’re playing on the fact that the French line rhymes with “say cheese”, as well as playing on the well-known French term “c’est chic”, meaning “it is stylish”. There are so many positive associations with the name, as well as the fact that you will remember it, making it a perfect pun.Plus, even if the meanings are simple to understand, a pun will usually add an extra layer of meaning for your business. For example, we discovered a tile-laying business, simply called Bonnie Tiler. This is a perfect example of an easy pun that makes you smile with its simplicity. Of course, it plays on the famous singer Bonnie Tyler, whilst adding the extra facet of the business being bonny tilers (bonny or bonnie as in attractive and happy), which is an association you’d like to be known for as a business.Overall, we think these positives and advantages of puns far outweigh any negative associations. Of course, brand and business name puns tend to work better for smaller businesses, mainly on a national level. However, there are many examples of bigger brands utilising puns in taglines or advertising slogans, rather than keeping them as permanently in their name.Plus, some are so subtle that you may not even notice them at first: for example, Absolut vodka is infamous for its advertising campaign revolving around their name, such as “Absolut magic”. This is clever, as you don’t notice it at first, but they are using their name in order to describe their product and add positive attributes to it, playing easily on “Absolut/absolute”.Therefore, no one can deny that puns are effective, and a good way to market your business or product. There is an acknowledgement that puns are cheesy, and they exist in a clever, ironic, self-aware comedic form as business and brand puns often. So, what’s not to like?